Brauereisterben - Don't let it happen.

"Over the past decade, German beer consumption has dropped dramatically. In 1990, every German man and woman drank an average of 147 litres (258 pints) of beer a year. The figure has now sunk to just 206 pints..."
"Germans remain intensely conservative about what they drink. They are proud of Germany's Rheinheitsgebot or beer purity law - an edict made back in 1516 by Bavaria's King Wilhelm IV and still in force today. He said that beer could include water, malt, and hops and nothing else. Foreign beers, which don't always conform to the law, account for a mere 3% of the German market..."
http://www.guardian.co.uk/germany/article/0,2763,1434074,00.html?gusrc=rss